Visit's Parent Guide for more information’s Privacy Policy

Thank you for visiting, owned by 94W Holdings, Inc. This Privacy Statement applies only to personally identifiable information collected on the website.

1) The Information We Collect

We do not collect personally identifiable information on our site unless our visitors voluntarily provide it to us. For some activities, such as online polls or surveys, we may ask visitors to provide information that is not personally identifiable. This might include first name only, city or state of residence, age, gender, or a favorite cartoon character. For some other activities, campaigns, or offers, intended for parents and adults, we may ask a parent or adult to provide their name, academic credentials, address, e-mail address, and telephone number.

Visitors who order merchandise or other materials from the site or participate in certain interactive features will be required to provide their full name, billing and mailing addresses, e-mail address, telephone number and a credit card number. If an order is being shipped to a third party, we will also need the recipient's name and mailing address. Before collecting information in connection with an e-commerce order, the validity of the purchaser's credit card will be verified. Occasionally, we might solicit additional voluntary information regarding shoppers' personal shopping preferences.

When a child under age thirteen participates in an activity that requires the collection, retention, and use of personal information, we will also ask for a parent's e-mail address so that we can notify the parent that we have received personal information from their child. We do not knowingly collect names and e-mail addresses from children under age thirteen for these types of activities without notifying the parent via e-mail and giving the parent the option to remove their child's e-mail address from the applicable database for that activity. For specific one-time requests we receive from visitors, e-mail addresses are collected and used only in connection with the specific one-time request.

We are in compliance with the Children’s Online Privacy Protection Act. To see our Kid’s Privacy Policy, which applies to children under the age of 13, go here:  Kid's Privacy Policy

When visitors come to our site, we may collect some non-personally identifiable information such as the type of computer operating system you are using (e.g., Windows or Mac OS), the type of browser you are using (e.g., Netscape, Internet Explorer), the domain name of the internet service provider (e.g., America Online, Earthlink), your activities while visiting our Site and your activities while playing games or utilizing services.

2)  How We Use the Information

We never sell, rent, or otherwise share our visitors' personal information with third parties. We sometimes use non-personally identifiable information that we collect to improve the design and content of our Sites, and to improve our visitors' experience on the Sites. We also may aggregate this information to analyze site usage, as well as to offer products, programs, or services.
We may disclose personally identifiable information in response to legal process, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency's request, or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our terms of use, to verify or enforce compliance with the policies governing our site and applicable laws, or as otherwise required or permitted by law or consistent with legal requirements. In addition, we may transfer personally identifiable information about you if we or one of our business units are acquired by, sold to, or merged with another company.

3) Cookies and Web Beacons

Our Site may use a software technology called "cookies." Cookies are small text files that we place in visitors' computer browsers to store their preferences. Cookies themselves do not contain any personally identifiable information. "Web beacons" are small pieces of code placed on a web page to monitor the behavior and collect data about the visitors viewing a web page. For example, web beacons can be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page. We may use web beacons on our site from time to time for this and other purposes.

4) Collection of Information by Third-Party Sites, Ad Servers and Sponsors

Our site contains links to other Web sites, including those of sponsors and advertisers, whose information practices may be different from ours. Sometimes these third party Web sites might conduct contests or sweepstakes that are promoted on our site. Visitors should consult those other third party Web sites' privacy notices, since those Web sites are not covered by our Privacy Statement and may follow different procedures.

Additionally, we and our advertisers may use third parties to serve or present the ads that appear on our site and to conduct research about the advertisements. These third party ad servers may use cookies, web beacons, or similar technologies to help present such advertisements, and to help measure and research the advertisements' effectiveness. The use of these technologies by these third party ad servers is subject to their own privacy policies and is not covered by our Privacy Statement.

5) Security

We are particularly sensitive to visitors' security concerns regarding the use of credit cards to purchase products over the Internet. For orders placed on our site, we use Googlecheckout. Please refer to Googlecheckout’s security features located at

6) Contact Us

If you have any questions, comments or concerns regarding our Privacy Policy and/or practices, please contact us at the following e-mail address and mailing address:
Email:  Contact Us

Privacy Manager –
1947 Natchez Trail
Lexington, KY 40504


This policy may be changed at any time at’s discretion.

This policy was updated last on 1/2/2009